Kutaragi: “I can produce the PS3 anytime”
Sony President Ken Kutaragi has made bold statements regarding Sony’s Playstation 3 and Blu-ray format at CES 2006.
Speaking to Japanese publication Mycom PC Web, Kutaragi challenged the PS3′s competitors and reinforced Sony’s current position as market leader, saying,
“I can produce the PS3 anytime. We are in a position to put pressure [on others].”
Kutaragi also addressed the issue of a format war between Sony-supported Blu-ray disc and rival HD DVD format. The Sony President believes that Blu-ray is technically the superior format, commenting,
“BD is technologically right. I hope the purely technologically innovative one wins.”
Sony was in a similar position during the VHS/Betamax format war of the 1980s, when its technologically superior Betamax format lost to JVC’s VHS. Including a Blu-ray drive in the PS3 console will undoubtedly give the Blu-ray format a post-launch boost, but whether it can hold off the challenge from lower-priced HD DVD hardware remains to be seen.
Japanese translation by Takatoshi Yokoo, PS3Focus.com staff