its a good strategy really, as remember that first year establishes them in the market place, so people want the games more and people want what their friends have got and ‘whats cool’. In addition prices of components drop so rapidly, they can still cream the crop persay after the second year. Accessories/Software is where they will make the most though. However for Sony’s current financial state $1b deficit is a lot to take on, im sure they will maneuver through it though.

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